Just about every company spends a significant amount of time and resources – in addition to providing major discounts and special offers – to woo new customers. Often times, however, this can cause companies to lose sight of the existing customers that already account for majority of the business.
At Space Coast Credit Union, our Business Services team
is heading in a new direction and plans to ensure our current business members benefit from their cooperative ownership. To jump start this initiative, in April we will be doing a few things to show both our appreciation and commitment to our business members.
To help promote the businesses SCCU serves, we will be launching a Business Member Directory
. This directory will be accessible to the entire credit union, allowing members to view special offers and promotions from local businesses owned by fellow members. The goal is to increase the brand recognition of our business members, while at the same time providing value to our individual members with discounts and great offers.
In addition to the Business Member Directory, we will also be spotlighting local business members in our branch lobbies
throughout the entire month of April. This will not only give our business members an opportunity to meet new people face to face, but it will also give our entire membership an opportunity to support local businesses!
SCCU is committed to the growth and development of businesses in its communities, but even more so for our business members. Motivated by the desire to add value to our business members, we will be offering Business Development Workshops beginning in May. Registration will be open in the coming months for all existing SCCU business members to sign up.
This six week, developmental webinar series will cover topics such as:
How to clearly define the goals and vision for your business by developing S.M.A.R.T. Goals and action plans
Niching, naming and branding your business
Becoming a lead generating machine
How to gain more customers and clients that are predisposed to working with you
Creating compelling offers to generate more business
We are excited to see what the credit union can achieve when we work collaboratively with our business members. We are not just here to service everyday banking needs – we strive to help secure the future of your business today!
Business Services Manager